Samsung Series 9: Get the details right
Samsung is definitely doing great things in the tech space. Their televisions are unmatched, their smartphones give the iPhone a run for its money, and their marketing is unparalleled. But now they’ve taken a step in the wrong direction with the Series 9. It starts with a commercial I saw a mere seven minutes ago.
The commercial went
something exactly like this:
“Just when you think you have it all. Something thinner and sexier comes along to replace you. Introducing the new Samsung Series 9 with the Intel Core i5 processor. The world’s thinnest 15-inch laptop. It’s time for some fresh air.”
Now I’m not going to lie. The commercial was well executed. Well designed and structured. Excellent voiceover and background music (what’s that song?). It was just two parts that got me. One was visual, one vocal.
Strike 1: The visual problem was the comparison. When the commercial opened up,...
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