6Wunderkinder has just released the long awaited Wunderlist 2 for just about every device. I’ve been using it for a couple months now and it’s pretty amazing. The team at 6W, lead by Christian Reber, have executed well in terms of design and vision for the product.
It comes down to the applications’ simplicity. Often times we mistaken a slew of features for a more powerful effective app/experience. Yet sometimes it’s those same long lists of features that end up making the app hard to grasp, or in some cases ultimately useless.
We need to stop thinking about simplicity as solely an art direction. It can be a product direction. Focus only on what you want your product to be great at. Add some finesse. Everything else is noise.
After axing Wunderkit earlier this year, it’s nice to see them back in the game with fully native apps this time. We’ve reviewed the v2 on The Industry and I dropped a little $0.02 on simplicity (above quote). It’s what 6W seemed to have been chasing with this release. I think* they got it.
Disclosure: I’m an advisor to 6Wunderkinder